Much has been said on the versatility of movable cubicles or shipping container units, but few realize that they can be used for business as well.
Think this is impossible? Expand your imagination and picture colorful and well-lighted steel pods set up as attractive retail space. If you’re planning on opening a store, a kiosk, a stall for garments, food display, toys, footwear, novelty items, or any other product you can think of, using movable cubicles will display your merchandize in the most original and eye-catching manner possible.
This is a better alternative than the construction of the traditional brick and mortar store. It is not only cheaper but also minimalist in terms of handling and manipulating the interiors of your space.
Having a steel container unit as a retail space gives you an edge when you join street fairs or short term marketing events. This is especially the case if you are a small entrepreneur who is just beginning an enterprising journey. At this point you may not have the money to put into high rental locations or malls, but you can bring the mall “feel” to country-wide fairs. Imagine setting up movable cubicles in exciting festivals like Coachella, right next to booths and makeshift stalls that pale in comparison to your smart, container-based store. People will easily flock to your space as they seek shade from the hot sun. Think of lugging an espresso bar or a tiny café, all decked up and ready to go when you open the double doors to hordes of people lining outside.
Thus, using a steel box means you can incorporate mobility into your business. Imagine being stuck in the same location on a slow day when there’s not much foot traffic or when the crowds are passive. If you had permanent fixtures in your retail space, there’s not much you can do about it. But if you had movable cubicles, you can easily transport your business structure or even make packing up and going quite easy when the lease is over.
The amazing thing is, there are actual commercial districts that use shipping containers to create lines or entire blocks and compounds of retail space. The lease tend to be cheaper, and are already fitted with utilities and other features that make it easy for the entrepreneur to set up shop with minimal cost for the rent, and with shorter termed commitments.
Another benefit that comes with opting for getting a cubicled space is that you have greater control over creating the environment, making walk-ins more comfortable when people stop to see what’s going on. Also, you can elaborate on your presentation as well as you want without having to worry that you’re sharing space with someone else.
Marketing experts also say that movable cubicles that are set up in clusters tend to attract more people who are immediately drawn to a set of stores, as opposed to a single store that stands alone. As to be expected, unusual displays that don’t follow the norm make for great attractions. A set of container-based spaces may look better than a row of makeshift stalls with varying appearances.
Using a steel container will also allow you, as an entrepreneur to build your brand. Maintaining the look and feel of your store is easy when you can retain the display and the manner of arrangement. If you have everything set in your own container unit which you can transmit to various locations and marketing events, there will be no variation in the look and feel of your store. You can maintain the standards of appearance you chose for your brand.
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June 16, 2015 at 10:17 am Comments (0)